Visual campaign for the 10 years of the Water solidarity project from Lausanne City
For the concept of this campaign, I wanted to represent the exchange between the two countries (Lausanne/Switzerland and Nouakchott/Mauritania), for 10 years now, 1ct. for each cubic meter of water sold in Lausanne and around is thus dedicated to development projects in Nouakchott. In my visual we have the mountain and lake of Switzerland linked to the desert and ocean in Mauritania.
The element of the hourglass is used as a reminder of the 10 years of solidarity and the funny side of the illustration that you can return as an hourglass and it works upside down.
I also developed the website for the campaign : the element of the hourglass is used as a reminder of the 10 years of solidarity and the funny side of the illustration that you can return as an hourglass and it works upside down.
I also developed the website for the campaign: http://lausanneeausolidaire.ch
Some other goodies will come in 2019.
